Businesses that send physical or virtual products to users often use an address verification software solution to ensure that their addresses exist and match the other personal information the user provides, such as a driver’s license or passport. This helps prevent fraudulent activity by ensuring that the address matches other ID documents to prevent scams and identify theft.
Other companies that benefit from address validation include eCommerce websites, logistics and delivery services and any other business that uses a form to collect addresses from users. The ability to verify that the address exists helps reduce lost packages, rerouted mail and other problems that result in poor customer experience or lost revenue.
Address verification solutions can also help compliance-focused organizations make sure they are complying with regulations and other standards related to the collection, use and storage of personal data. By checking that an address format is correct and matches the required naming conventions, such as st. versus street, and that an address has the necessary two lines, address lookup tools centralize multiple languages, data sources, and address formats to help businesses standardize their own internal database and provide consistent addresses across all their applications.
Address validation tools can also be used to quickly clean up and standardize large databases of addresses from other sources. For example, credit reporting bureaus maintain a database of verified addresses, and these can be compared against the user’s input to help prevent fraud by confirming that the address is authentic.
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