Postcards are an effective marketing tool to reach a targeted audience. They can be used to promote a new product line, event, special offer, or company brand. They are also a great way to increase your brand visibility and build customer loyalty. To learn more about the steps involved in postcards printing and mailing, read this article brought to you by Printivity, a leading custom printing service.
Before conducting a postcard campaign, it is important to review your design with critical attention to detail. Check for typos, and ensure that your message is conveyed in a compelling and clear manner. Also, make sure that your postcard is printed on a quality cardstock or paper to maintain its integrity.
Once you have finalized your design, request an e-proof to ensure that the postcard looks exactly how you want it to. This is especially important if you are working on a budget. There is nothing worse than sending out thousands of postcards that look sloppy or have incorrect information.
To qualify for First Class rates, your postcard must be no more than 3-1/2" x 6". For Standard rates, the postcard can be up to 4-1/4" x 11-1/2". Never place any important text or logos closer than 1/16" from the edges of the card. This will ensure that your content does not get trimmed off during the printing process. Make sure to leave a 1" x 1" space in the upper right-hand corner for your postage indicia.
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